8 tips for writing a great press release

What do you think…. Work for a bakery. Write War And Peace. There are chapters on how to write a strong lead, how to craft an effective ending, how to bring alive your characters, and another one on how to write with voice.

It was effective because it gave all of the facts and was easily quotable for journalists interested in the story. Bulleting information can often help with readability, Joskow advises.

If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.

Enter the press release, the all-powerful written announcement that broadcasts the vitally important 5 Ws — who, what, where, why, and when — on your big news. Craft a catchy title to garner the attention of notable sources and publications.

Hebrew Free Loan Fund Helps in Time of Need Susan Miller, President and Founder, Garton-Miller Media In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there.

Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement.

How To Write a Press Release, with Examples

Worst case, a badly-written press release simply makes your firm look clueless and stupid. If you really want to piss-off a journalist and a title, tweet about them and copy in their editor.

Company Boilerplate: 8 Tips To Write The Best One You’ve Ever Seen

The press release effectively relays these points to consumers and is expected to increase sales for both airlines as they gain access to a wider consumer base.

I discovered that the first crossword puzzle was published and that Robert Mondavi was born parking a wine special in the tavernamong other exciting happenings, including the institution of the dreaded federal income tax.

I have had a lot of success having my press releases picked up and run as is. Today, wire services are still an important tool for reaching newspapers, magazines, and broadcast news desks — but not the only tool.

Knowing what you find effective and engaging as a reader can help you craft something powerful as a writer. Do your own marketing. Can we have a post on Techcrunch now?. Nov 02,  · These communications executives share tips on crafting an engaging press michaelferrisjr.com photos courtesy of Forbes Councils members.

Mandy Bray, chief copywriter at Bohlsen Group, says the colon is great for press release headlines. “You want to include a snappy header, but you can’t leave readers in a state of mystery.

“You want to include a snappy header, but you can’t leave readers in a state of mystery. Click to share on Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Click to share on Google+ (Opens in new window).

Nov 13,  · Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. 1. Grab attention with a. What Should I Write About? I'm not a big believer in "story starters".I believe that the best ideas are living inside you.

Your challenge is to dig them out.

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Do the writing only you can do. Whether you’re announcing an exciting new collaboration on your latest album, or telling the world about that great festival gig you just booked, every artist’s marketing strategy needs to include a plan to spread the word to press, booking agents, promoters, club owners, music industry, and ultimately, fans.

8 tips for writing a great press release
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Company Boilerplate: 8 Tips To Write The Best One You've Ever Seen